Monzo Marketing Proposal

Here are details of all the strategies and the campaigns proposed for the Monzo Marketing upon the objectives:

1) International expansion:  The idea is to be able to have 15,000 new users with a minimum account balance in the US ($10), India (₹1000) and China (¥3000). 

2) Profitability

Note: The Images are hyperlinked, click on the images.

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01

Your Personal Account Manager

It is important to establish the brand in the new countries and keep the brand awareness alive.  

02

#wishtheyhadMonzo

To create a buzz-full interaction on the social media. 

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03

#fullmonzo extension

An extension to the already existing #fullmonzo hashtag to increase the users who use Monzo as the primary bank account.

04

Blogs

Some ideas of to Monzo blog marketing.

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05

Email Campaigns

Email marketing is a strategy to keep the loyal customers alwyas updated.