I partnered with Amthor International: the largest truck manufacturing company in the U.S.- to bring their dormant social media presence back to life. Starting from near-zero engagement, I developed a platform-specific strategy and creative calendar aligned with their brand legacy, industry tone, and audience demographics.
From January to May 2025, we achieved:
📈 800% increase in Instagram reach (from 236 to over 2,100 accounts/month)
🔼 6.3% rise in Facebook followers (from 5,644 to 5,758)
💼 100+ new followers on LinkedIn, with improved reach in the NYC metro area and trucking industry
We also increased non-follower engagement by over 75%, consistently grew total interactions month-on-month, and introduced meaningful collaborations, such as with NASCAR driver Spencer Boyd.
The challenge? Making trucks exciting on social media. The solution? A smart mix of value-driven content, data-backed experiments, and storytelling, without losing the essence of a four-generation legacy brand.