Worked with the freelance agency Hasselbae to bring India by the Bay: Hong Kong’s annual Indian arts and culture festival- into vibrant digital life. We cultivated high visibility across all platforms, collaborating closely with Teamwork Arts and the Asia Society HK Center.
🧭 Pre‑event hype, during event stories, and post‑festival storytelling across social
🚀 Grew followers and engagement significantly through content featuring Usha Uthup, William Dalrymple, live yoga sessions, culinary showcases, literary dialogues, fashion by Raw Mango, and more
🤝 Managed high-profile partnerships with performers, authors, and cultural figures, including featured celebrity collaborations
🗣️ Produced content that bridged Indian and Hong Kong audiences: daily highlights, artist profiles, reel videos, stories, and exclusive behind‑the‑scenes
📊 Delivered structured content calendars and data‑driven performance reports to stakeholders
Social channels weren’t just informative, they became storytelling hubs that transported audiences from Hong Kong to India’s cultural heart.