Entrusted to me through a continued collaboration with the creative agency Hassle Bae, the Jaigarh Heritage Festival was one of the most high-profile and dynamic projects I’ve worked on.
We built the festival’s digital presence from the ground up, growing their social media following by 2,000+ in under six weeks across Instagram, Facebook, and Twitter. I led the social media strategy and execution along with the Hassle Bae team, which included:
Managing collaborations with the Royal Family of Jaipur, including Princess Diya Kumari Foundation and His Highness.
Coordinating closely with the Jaipur Palace’s official social media team
Driving pre-event buzz, real-time coverage, and post-event storytelling
Collaborating with celebrities and performers on content and co-branded posts
Designing and executing a content calendar, and delivering a final analytics report
Acting as the primary client liaison, including all stakeholder communications
This project required tact, speed, creativity, and cultural sensitivity, balancing royal tradition with modern digital engagement. A true milestone in handling fast-paced, high-pressure, high-visibility events.